Discover Benchmarks in App Analytics

Written by Cihat Gündüz

Description: Learn how App Store App Analytics can provide unique insights and help you measure your app’s performance on the App Store. We'll show you how to use the new App Benchmarks tool to rank your app’s performance beside similar products in a privacy-preserving way. We'll also share how you can use Product Page Optimization and Custom Product Pages to learn insights and make changes that can positively impact your ranking on the App Store.

  • Peer Group Benchmarking ships early next year (early 2023)


  • New tab in App Store connect besides “Metrics” and “Retention”
  • Top Business Priorities is probably “Conversion Rate” for Growth
  • Do you have more opportunity to grow? Answered by Benchmarking!
  • It shows how similar apps are performing compared to your app
  • See the conversion rate of how your app compares to peer group
  • No individual apps performance is revealed
  • 25th, 50th and 75th percentile of group is shown


Comparable metrics:

  • Conversion Rate
  • Day 1, 7 and 28 retention shown
  • Crash Rate shown
  • Average Proceeds per Paying User

Relevancy and privacy

  • Peer group creation based on:
    • App category (e.g. Travel, Photo and video, Action games)
    • Monetization type (e.g. Free, Freemium, Paid, Subscription)
  • Differential privacy used to ensure aggregated data is helpful but private

Taking action

Ways you can act on specific parts you’re missing out on:

  • Acquisition
    • Product page optimization
    • Custom Product pages
  • Usage
    • Ip-app events
    • App Clips
  • Monetization
    • Pricing tiers
    • Promoted in-app purchases

Missing anything? Corrections? Contributions are welcome 😃

Written by

Cihat Gündüz

Cihat Gündüz

📱Indie iOS Developer, 🎬Content Creator for 👨🏻‍💻Developers. 👾Twitch-Streamer & ▶️YouTuber.