Design for intelligence: Apps, evolved

Description: Intelligence is a core part of building a great modern app. App extensions, Siri suggestions, voice, widgets, App Clips — we’ve designed all of these features to help make everyday tasks easier for people who use our platforms. Learn about the origins of the intelligent system experience, and find out how integrating intelligently with the system can help make your app more convenient, relevant, and intuitive, making your features the focus. Learn more about designing for intelligence in the next part of our series, "Discover new opportunities."

Intelligent System Experience

What is an Intelligent System Experience?
It's how the operating system works with the apps that people use every day to make their "every day" easier.
It's an intelligent glue that ties together all of our devices, apps, and the operating system to make everyday stuff easier for people.

  • Intelligence is a design: it's more than just Siri suggestions
  • Intelligence is a platform convention: it's something enabled and reinforced by its consistent appearance on the platform
  • Intelligence is expected: if your app doesn't integrate with the system intelligence, or your app smartness doesn't met the user expectation, it doesnt' matter who/what is at fault, it just doesn't feel right


Apps are more than just the app icon and app itself: Apple introduced Apps extensions in WWDC 2014, then SiriKit, Shortcuts, widgets, App Clips, the list goes on.

Many of these technologies are also built to help Apple's growing ecosystem of devices, like Handoff and more.

Missing anything? Corrections? Contributions are welcome 😃


Written by

Federico Zanetello

Federico Zanetello

Software engineer with a strong passion for well-written code, thought-out composable architectures, automation, tests, and more.